Do you want to take your data analysis in Looker Studio to the next level by incorporating conditional logic? The CASE WHEN function is a versatile tool that allows you to apply logic and manipulate data based on various conditions. In this tutorial, I'll guide you through the usage of the CASE WHEN function in Looker Studio, equipping you with…

Are you looking to enhance the user experience in Looker Studio by customising the navigation menu? The navigation menu serves as a central hub for users to access their reports and dashboards, and personalising it can greatly improve their navigation experience. In this tutorial, we'll guide you through the steps to customise the navigation menu in Looker Studio, allowing you…

Have you ever made changes to your Looker Studio report and wished you could go back to a previous version? Restoring a previous version of a report is a handy feature that provides flexibility and peace of mind during the report creation and editing process. In this tutorial, I'll show you how to effortlessly restore a previous version, allowing you…

Are you curious about how users interact with your website content? Tracking scroll depth in Google Tag Manager provides invaluable insights into user engagement and helps you make data-driven decisions to enhance the user experience. In this tutorial, we'll walk you through the steps to set up scroll depth tracking, empowering you to optimise your content and drive better results.…

Are you looking to upgrade to Google Analytics 4 and take advantage of its enhanced capabilities? Setting up Google Analytics 4 in Google Tag Manager is a crucial step in harnessing the power of this advanced analytics platform. In this tutorial, we'll walk you through the process and equip you with the knowledge to seamlessly implement GA4 in Google Tag…

Do you struggle to compare different date ranges in your data analysis? Comparing two different date ranges is a great way to gain insights into your business and identify trends over time. In this tutorial, we'll show you how to compare two different date ranges in tables in Looker Studio, and explain why it's an essential skill for any data…

Header Outline: I. Introduction II. Counting the Number of Values in a Table in Looker Studio A. Accessing the Report B. Adding the Table C. Setting the Aggregation Method III. Best Practices for Counting the Number of Values in a Table in Looker Studio IV. Conclusion I. Introduction Looker Studio is a powerful data analytics tool that allows you to…

Do you want to take your data analysis to the next level? Creating a calculated field in Looker Studio can help you customise your data analysis and gain deeper insights. In this tutorial, I will guide you through the process of creating a calculated field in Looker Studio. Header Outline: I. Introduction II. Creating a Calculated Field in Looker Studio…

Are you struggling with managing your tags in Google Tag Manager? Deleting unwanted or unnecessary triggers can help you simplify your tag management and make your workflow more efficient. In this tutorial, I'll guide you through the process of deleting a trigger in Google Tag Manager. Header Outline: I. Introduction II. Deleting a Trigger in Google Tag Manager A. Accessing…

Are you looking to take your Looker dashboards to the next level? Adding buttons is a great way to make your dashboards more interactive and engaging. In this tutorial, I'll show you how to add buttons to your Looker dashboards and customise their functionality. Header Outline: I. Introduction II. Adding Buttons in Looker Studio A. Creating a Button B. Customising…

Are you struggling to use date controls in Looker Studio? Look no further! In this tutorial, I'll show you everything you need to know about using date controls in Looker Studio, from setting up your date ranges to filtering your data by specific dates. Header Outline: I.   Introduction II.  Understanding Looker Studio Date Controls III. How to Use Looker Studio…

Are you scratching your head trying to figure out what Google Signals is all about? Don't worry, I've got the answers for you! In this post, I'll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it. So if you're ready to throw back the curtain of…

As a one-person business owner, you have a lot on your plate. From managing finances to creating content, you're juggling multiple tasks at once. But there's one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics. Here are seven reasons why every one-person business should be using it: Google Analytics…

As a marketer, you've probably heard the debate about which button colour is the best for increasing conversions on a landing page. I find it funny. Some people swear by red buttons, while others argue that green buttons work better. However, the truth is that focusing on the colour of your buttons is often a waste of time. While it…