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What Others Are Saying...

“I’ve known Scott for a while now and there’s no doubt he knows his stuff with GA4, GTM and Looker Studio. He’s built me a few professional dashboards that not only look great but make it easy for me to check our KPIs. I highly recommend him for any web analytics project.”

Matthew Blyett
Founder
www.ThinkNew.nz

“Scott was a pleasure to work with, helping us to create an integrated Looker Studios dashboard. Would recommend and we’ll definitely use him again. Thanks again Scott!”

Jonathan C.
www.senateshj.com.au

Discover How To Drive More Revenue By Knowing Your Numbers

Many marketers are leaving money on the table by basing their decisions on inaccurate and incomplete data that is not telling them the big picture.

They don’t truly know how each marketing channel and step of a funnel is performing… and where they should be investing their time and money to optimise their business.

That’s not a data-driven approach. It leads to guesswork which then leads to wastage and missed opportunities.

Wouldn’t you rather “know your numbers” and make decisions with confidence?

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Recent Blog Posts

How to Create Awesome Scorecards with Sparkline Graphs in Looker Studio

Discover how to effectively create scorecards with dynamic sparkline graphs in Looker Studio. Scorecards provide a quick overview of key metrics, while sparkline graphs add a valuable historical context to your data. In this tutorial, I'll guide you through the process of creating engaging scorecards with embedded sparkline graphs, enhancing your data visualisation capabilities. Header Outline: I. Introduction II. Understanding…

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How to Create a Geo Map to Visualise Metric Locations in Looker Studio

Discover how to effectively visualise metric locations using geo maps in Looker Studio. Geo maps provide a dynamic and insightful way to understand spatial data and its impact. In this tutorial, we'll guide you through the process of creating engaging geo-maps that bring your metrics to life on the map. Learn step-by-step how to integrate your data, customise map layers,…

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How to Create a Time Series Chart to View Trends in Looker Studio

Are you ready to uncover hidden insights within your data's historical patterns? Creating a time series chart in Looker Studio allows you to unveil trends and fluctuations that are crucial for data-driven decision-making. In this tutorial, I'll introduce you to the world of time series charts and guide you through the steps to create one, helping you harness the power…

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How to Set Up Filter Controls in Looker Studio

Do you want to take your data reporting to the next level? Setting up filter controls in Looker Studio is the key to creating highly interactive and user-friendly data reports. In this tutorial, we'll introduce you to the benefits of filter controls and guide you through the process of adding them to your Looker Studio reports, providing your audience with…

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How to Create a Field for Percentage of Total in Looker Studio

Are you ready to level up your data visualisation game? Creating a Percentage of Total field in Looker Studio is a valuable technique to highlight the relative contribution of data subsets and gain deeper insights into your data. In this tutorial, we'll show you how to effortlessly add a Percentage of Total field to your Data Studio reports, transforming your…

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How to Connect Google Analytics (GA4) to BigQuery

Do you want to take your data analytics to the next level? Connecting Google Analytics 4 (GA4) to BigQuery is a game-changer that opens up new possibilities for data analysis and reporting. In this tutorial, I'll show you how to establish a seamless connection between GA4 and BigQuery, helping you harness the full potential of your data and drive business…

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How to Change the Data Retention Setting in Google Analytics 4 (GA4)

Data retention is a critical aspect of data management, especially in today's data privacy landscape. By adjusting the data retention setting in Google Analytics 4 (GA4), you can align data storage with your specific business requirements and comply with relevant data privacy regulations. In this tutorial, I'll show you how to change the data retention setting in GA4, giving you…

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How to Set Up Content Groups in Google Analytics 4 (GA4) using GTM

Do you want to better understand how users engage with specific sections of your website? Setting up content groups in Google Analytics 4 (GA4) using Google Tag Manager (GTM) allows you to categorise your website content into meaningful groups, providing valuable insights into user behaviour and content performance. In this tutorial, I'll walk you through the steps to set up…

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How to Adjust Web Session Timeout in Google Analytics 4 (GA4)

Do you want to fine-tune the tracking of user sessions in Google Analytics 4? Adjusting the web session timeout allows you to tailor the duration of user sessions, capturing data that accurately reflects how visitors interact with your website. In this tutorial, I'll walk you through the steps to adjust the web session timeout in Google Analytics 4 (GA4), empowering…

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How to Create Links in Tables in Looker Studio

Do you want to make your Looker Studio tables more interactive and user-friendly? Creating text links within tables allows you to transform static data into clickable references, providing your audience with easy access to additional resources or related content. In this tutorial, I'll walk you through the steps to create text links in tables in Looker Studio, empowering you to…

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How to Set Up Scheduled Email Delivery in Looker Studio

Are you looking for a convenient way to share your Looker Studio reports on a regular basis? Setting up scheduled email delivery in Data Studio enables you to automate the distribution of reports to key recipients, saving you time and effort in manual report sharing. In this tutorial, I'll walk you through the steps to set up scheduled email delivery…

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How to Import and Export Google Tag Manager (GTM) Containers

Are you looking for a streamlined way to manage and transfer Google Tag Manager containers? The import and export feature in GTM allows you to seamlessly migrate container configurations, share containers with collaborators, or maintain consistent setups across different accounts or environments. In this tutorial, I'll walk you through the steps to import and export GTM containers, enabling you to…

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How To Quickly Change Theme And Layout In Looker Studio

Do you want to enhance the visual appeal of your Looker Studio reports? Changing the theme and layout in Looker Studio enables you to create dynamic and captivating data visualisations that effectively communicate your insights. In this tutorial, I'll show you how to quickly change the theme and layout in Looker Studio, empowering you to create visually appealing reports that…

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How to Embed a Looker Studio Report on a Web Page

Are you looking for a convenient way to showcase your Looker Studio reports on your website or blog? Embedding a Looker report on a web page enables you to present your visualisations and data insights directly within your online presence. In this tutorial, I'll walk you through the steps to embed a Looker Studio report, empowering you to bring your…

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How to Track Form Submissions with Google Analytics 4 (GA4)

Are you looking to gain a deeper understanding of how your website forms are performing? Tracking form submissions with Google Analytics 4 (GA4) allows you to capture vital data on user interactions, measure form conversion rates, and identify areas for improvement. In this tutorial, I'll guide you through the process of tracking form submissions in GA4, empowering you to harness…

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How to Set Up Cross-Domain Tracking in Google Analytics 4 (GA4)

In this tutorial, we'll guide you through the process of setting up cross-domain tracking in Google Analytics 4 (GA4), enabling you to gain a holistic view of user behaviour across multiple domains or subdomains. With cross-domain tracking, you can accurately track user journeys, understand the impact of marketing efforts, and optimise conversions and engagement across your digital properties. Header Outline:…

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How To Use The CASE When Function In Looker Studio

Do you want to take your data analysis in Looker Studio to the next level by incorporating conditional logic? The CASE WHEN function is a versatile tool that allows you to apply logic and manipulate data based on various conditions. In this tutorial, I'll guide you through the usage of the CASE WHEN function in Looker Studio, equipping you with…

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How to Customise the Navigation Menu in Looker Studio

Are you looking to enhance the user experience in Looker Studio by customising the navigation menu? The navigation menu serves as a central hub for users to access their reports and dashboards, and personalising it can greatly improve their navigation experience. In this tutorial, we'll guide you through the steps to customise the navigation menu in Looker Studio, allowing you…

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How to Restore a Previous Version of a Looker Studio Report

Have you ever made changes to your Looker Studio report and wished you could go back to a previous version? Restoring a previous version of a report is a handy feature that provides flexibility and peace of mind during the report creation and editing process. In this tutorial, I'll show you how to effortlessly restore a previous version, allowing you…

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How To Set Up Scroll Depth Tracking In Google Tag Manager

Are you curious about how users interact with your website content? Tracking scroll depth in Google Tag Manager provides invaluable insights into user engagement and helps you make data-driven decisions to enhance the user experience. In this tutorial, we'll walk you through the steps to set up scroll depth tracking, empowering you to optimise your content and drive better results.…

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