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Discover How To Drive More Revenue By Knowing Your Numbers
Many marketers are leaving money on the table by basing their decisions on inaccurate and incomplete data that is not telling them the big picture.
They don’t truly know how each marketing channel and step of a funnel is performing… and where they should be investing their time and money to optimise their business.
That’s not a data-driven approach. It leads to guesswork which then leads to wastage and missed opportunities.
Wouldn’t you rather “know your numbers” and make decisions with confidence?
Recent Blog Posts
How To Use The CASE When Function In Looker Studio
Do you want to take your data analysis in Looker Studio to the next level by incorporating conditional logic? The CASE WHEN function is a versatile tool that allows you to apply logic and manipulate data based on various conditions. In this tutorial, I'll guide you through the usage of the CASE WHEN function in Looker Studio, equipping you with…
How to Customise the Navigation Menu in Looker Studio
Are you looking to enhance the user experience in Looker Studio by customising the navigation menu? The navigation menu serves as a central hub for users to access their reports and dashboards, and personalising it can greatly improve their navigation experience. In this tutorial, we'll guide you through the steps to customise the navigation menu in Looker Studio, allowing you…
How to Restore a Previous Version of a Looker Studio Report
Have you ever made changes to your Looker Studio report and wished you could go back to a previous version? Restoring a previous version of a report is a handy feature that provides flexibility and peace of mind during the report creation and editing process. In this tutorial, I'll show you how to effortlessly restore a previous version, allowing you…
How To Set Up Scroll Depth Tracking In Google Tag Manager
Are you curious about how users interact with your website content? Tracking scroll depth in Google Tag Manager provides invaluable insights into user engagement and helps you make data-driven decisions to enhance the user experience. In this tutorial, we'll walk you through the steps to set up scroll depth tracking, empowering you to optimise your content and drive better results.…
How to Set Up Google Analytics 4 in Google Tag Manager
Are you looking to upgrade to Google Analytics 4 and take advantage of its enhanced capabilities? Setting up Google Analytics 4 in Google Tag Manager is a crucial step in harnessing the power of this advanced analytics platform. In this tutorial, we'll walk you through the process and equip you with the knowledge to seamlessly implement GA4 in Google Tag…
How To Compare Two Different Date Ranges In Looker Studio
Do you struggle to compare different date ranges in your data analysis? Comparing two different date ranges is a great way to gain insights into your business and identify trends over time. In this tutorial, we'll show you how to compare two different date ranges in tables in Looker Studio, and explain why it's an essential skill for any data…
How to Count the Number of Values in a Table in Looker Studio
Header Outline: I. Introduction II. Counting the Number of Values in a Table in Looker Studio A. Accessing the Report B. Adding the Table C. Setting the Aggregation Method III. Best Practices for Counting the Number of Values in a Table in Looker Studio IV. Conclusion I. Introduction Looker Studio is a powerful data analytics tool that allows you to…
How to Create a Calculated Field In Looker Studio
Do you want to take your data analysis to the next level? Creating a calculated field in Looker Studio can help you customise your data analysis and gain deeper insights. In this tutorial, I will guide you through the process of creating a calculated field in Looker Studio. Header Outline: I. Introduction II. Creating a Calculated Field in Looker Studio…
How to Delete a Trigger in Google Tag Manager
Are you struggling with managing your tags in Google Tag Manager? Deleting unwanted or unnecessary triggers can help you simplify your tag management and make your workflow more efficient. In this tutorial, I'll guide you through the process of deleting a trigger in Google Tag Manager. Header Outline: I. Introduction II. Deleting a Trigger in Google Tag Manager A. Accessing…
How To Add Buttons In Looker Studio
Are you looking to take your Looker dashboards to the next level? Adding buttons is a great way to make your dashboards more interactive and engaging. In this tutorial, I'll show you how to add buttons to your Looker dashboards and customise their functionality. Header Outline: I. Introduction II. Adding Buttons in Looker Studio A. Creating a Button B. Customising…
How To Use Date Range Controls in Looker Studio
Are you struggling to use date controls in Looker Studio? Look no further! In this tutorial, I'll show you everything you need to know about using date controls in Looker Studio, from setting up your date ranges to filtering your data by specific dates. Header Outline: I. Introduction II. Understanding Looker Studio Date Controls III. How to Use Looker Studio…
What Is Google Signals And Why Do You Need It?
Are you scratching your head trying to figure out what Google Signals is all about? Don't worry, I've got the answers for you! In this post, I'll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it. So if you're ready to throw back the curtain of…
Why Every One-Person Business Should Be Using Google Analytics
As a one-person business owner, you have a lot on your plate. From managing finances to creating content, you're juggling multiple tasks at once. But there's one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics. Here are seven reasons why every one-person business should be using it: Google Analytics…
Why Button Colour Doesn’t Matter (And What You Should Focus on Instead)
As a marketer, you've probably heard the debate about which button colour is the best for increasing conversions on a landing page. I find it funny. Some people swear by red buttons, while others argue that green buttons work better. However, the truth is that focusing on the colour of your buttons is often a waste of time. While it…