GTM

Do you want to better understand how users engage with specific sections of your website? Setting up content groups in Google Analytics 4 (GA4) using Google Tag Manager (GTM) allows you to categorise your website content into meaningful groups, providing valuable insights into user behaviour and content performance. In this tutorial, I'll walk you through the steps to set up content groups in GA4 using GTM, empowering you to enhance your data analysis and inform your marketing decisions. Header Outline: I. Introduction II. Understanding Content Groups in GA4 III. Setting Up Content Groups in GTM A. Step 1: Create a…

Are you curious about how users interact with your website content? Tracking scroll depth in Google Tag Manager provides invaluable insights into user engagement and helps you make data-driven decisions to enhance the user experience. In this tutorial, we'll walk you through the steps to set up scroll depth tracking, empowering you to optimise your content and drive better results. Header Outline: I. Introduction II. Creating a Scroll Depth Tag in Google Tag Manager A. Disabling The Built In Scroll Tracking in GA4 B. Accessing Google Tag Manager C. Setting Up Scroll Depth Variables D. Configuring the Scroll Depth Trigger…

Are you looking to upgrade to Google Analytics 4 and take advantage of its enhanced capabilities? Setting up Google Analytics 4 in Google Tag Manager is a crucial step in harnessing the power of this advanced analytics platform. In this tutorial, we'll walk you through the process and equip you with the knowledge to seamlessly implement GA4 in Google Tag Manager. Header Outline: I. Introduction II. Setting Up GA4 in Google Tag Manager (GTM) A. Creating a GA4 Property B. Configuring GTM for GA4 C. Installing GTM on Your Website III. Testing and Verifying GA4 Setup IV. Conclusion I. Introduction…