Why Button Colour Doesn’t Matter (And What You Should Focus on Instead)
As a marketer, you've probably heard the debate about which button colour is the best for increasing conversions on a landing page. I find it funny. Some people swear by red buttons, while others argue that green buttons work better. However, the truth is that focusing on the colour of your buttons is often a waste of time. While it may give you a lift, you should be paying attention to other factors that have a much greater impact on your conversion rate. So with that in mind, lets take a look at 7 things you should be asking yourself…