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As a one-person business owner, you have a lot on your plate. From managing finances to creating content, you're juggling multiple tasks at once. But there's one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics. Here are seven reasons why every one-person business should be using it: Google Analytics is free to use.Unlike other analytics tools that charge a fee, Google Analytics provides valuable insights into your website's performance without breaking the bank. A one-person business doesn't need the premium version of GA. So from a cost perspective it's…

As a marketer, you've probably heard the debate about which button colour is the best for increasing conversions on a landing page. I find it funny. Some people swear by red buttons, while others argue that green buttons work better. However, the truth is that focusing on the colour of your buttons is often a waste of time. While it may give you a lift, you should be paying attention to other factors that have a much greater impact on your conversion rate. So with that in mind, lets take a look at 7 things you should be asking yourself…