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Navigating marketing attribution can be like perfecting your flat white: get it right, and it’s brilliant; get it wrong, and you’re just left with a bitter taste.

One common oversight?

Not giving enough credit where it’s due – to the Last Click. Here’s a rundown of the top five attribution blunders that might be thinning your wallet more than you’d like.

1. Undervaluing the Last Click

Many marketers get caught up in the glamour of the customer journey but neglect the importance of the final interaction – the Last Click.

This is like watching a footy match and only cheering for the setup plays without acknowledging the goal scorer.

Last Click is crucial because, at the end of the day, it tells you which channel actually crosses the finish line and converts browsers into buyers.

2. Overcomplicating the Customer Journey

While understanding the customer journey is valuable, overcomplicating the attribution with every single touchpoint can muddy the waters. This can lead to analysis paralysis.

Sometimes, keeping it simple with a focus on Last Click provides clarity and actionable insights, letting you effectively allocate your marketing spend where it really converts.

3. Ignoring the Integration of Offline and Online Data

Even if Last Click often occurs online, ignoring the influence of offline interactions is like ignoring half the game.

Ensure you’re not missing out on the offline elements that may lead to that all-important final click online.

4. Allowing Data Silos to Persist

Data silos kill the flow of information just as surely as poor passing ruins a rugby play.

If your data sources aren’t communicating, you might be missing out on understanding how other interactions contribute to driving that Last Click. Ensure your data works together to give you a full view, even if the final action takes centre stage.

5. Relying on Outdated Tools

Using basic tools like spreadsheets for complex attribution tasks?

That’s as effective as using a teaspoon to dig a swimming pool. It’s essential to use the right tools that capture and analyse your data effectively, especially focusing on those critical Last Click interactions. That’s where my FAST System shines, offering a streamlined, precise way to track what really counts in conversion—Last Click.

By steering clear of these common mistakes, you can ensure your marketing budget is as effective as possible, focusing on what really matters.

Remember, while every play in the game brings value, it’s the goals that count. Last Click attribution is your key to understanding which strategies convert leads into customers.

If you’re looking to sharpen your focus on Last Click attribution and make every marketing dollar count, my FAST System is ready to set you up for success.

Keen to see how?

Drop a line or let’s have a chat – let’s make your marketing efforts hit the target every time.

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