Are you scratching your head trying to figure out what Google Signals is all about?
Don’t worry, I’ve got the answers for you!
In this post, I’ll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it.
So if you’re ready to throw back the curtain of confusion, press play, and join me as I uncover how to set up Google Signals and its benefits.
I. Introduction
As an online business, understanding your users and their behaviour is crucial for making data-driven decisions. Google Signals is a powerful tool that provides insights into user behaviour across devices.
It helps you create a more personalised user experience. In this post, we will discuss what Google Signals is, why you need it, and how to activate it.
II. What is Google Signals?
Google Signals is a feature within Google Analytics that helps you understand user behaviour across devices… including mobile, tablet, and desktop. It uses data from users who have turned on Ads Personalisation. And also those who have signed in to a Google account.
So the end result is GA is able to provide cross-device reports and insights.
III. Why do you need Google Signals?
Understanding user behaviour across devices is important for creating a personalised user experience and optimising your marketing strategy.
With Google Signals, you can gain insights into user behaviour across devices.
Examples include:
* How users interact with your website
* Which devices they use to access it
* Which marketing channels are most effective in driving conversions
IV. How to activate Google Signals?
To activate Google Signals, you need to enable Advertising Features and activate Google Signals in Google Analytics.
A. Enable Advertising Features
* Sign in to your Google Analytics account.
* Go to the Admin section.
* Under the Property column, click on Tracking Info > Data Collection.
* Toggle on the switch for “Ads personalisation and data collection”.
* Click on Save.
B. Activate Google Signals in Google Analytics
* Sign in to your Google Analytics account.
* Go to the Admin section.
* Under the Property column, click on Tracking Info > Data Collection.
* Toggle on the switch for “Google Signals”.
* Click on Save.
V. Benefits of using Google Signals
There are several benefits of using Google Signals for your online business, including:
* Gain insights into user behaviour across devices
* Create a more personalised user experience
* Optimise your marketing strategy with user data
* Improve your retargeting efforts
* Track and measure cross-device conversions
VI. Conclusion
Google Signals is a powerful tool that provides insights into user behaviour across devices.
By activating Google Signals in Google Analytics, you can gain valuable data and optimise your online marketing strategy.
Understanding your users and their behaviour is crucial for making data-driven decisions. And it also helps to create a more personalised user experience.
