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As a one-person business owner, you have a lot on your plate.

From managing finances to creating content, you’re juggling multiple tasks at once. But there’s one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics.

Here are seven reasons why every one-person business should be using it:

Google Analytics is free to use.
Unlike other analytics tools that charge a fee, Google Analytics provides valuable insights into your website’s performance without breaking the bank.

A one-person business doesn’t need the premium version of GA. So from a cost perspective it’s unbeatable.

Google Analytics has the best attribution modelling of any analytics tool on the market (free or paid).
Attribution modelling is the process of determining which marketing channels and touchpoints are driving the most conversions on your website. You need to know this information to make sound decisions. Google Analytics does this better than anyone. By using this data, you can optimize your marketing efforts and improve your website’s conversion rate.

Google Analytics charges Premium Users 150k per year, so the technology is rock solid.
While Google Analytics is free for most users, there is a premium version of the tool available for enterprise-level businesses. This premium version, which costs $150,000 per year, is a testament to the quality of the technology behind Google Analytics. The free version still includes most of the features of the paid version.

Google Analytics is fully customisable to any business (once you learn how to use it).
I get it. Most people get frustrated and confused with how to use it, and make sense of it. But once you understand how it works, you can set up fully customisable custom reports, dashboards, and metrics that provide valuable insights into how your business is performing.

Even if using another analytics tool already you should have more than one source of truth.
While you may already be using another analytics tool, it’s always a good idea to have more than one source of truth. Google Analytics provides a different perspective on your website’s performance, and by using both tools together, you can gain a more complete understanding of your audience and their behaviour on your site.

It connects seamlessly to all Google products (including Looker Studio for reporting).
Google Analytics is part of the larger Google ecosystem, which means it seamlessly integrates with other Google products like Google Ads and Google Tag Manager. It also connects with Looker Studio, a powerful reporting and visualisation tool that allows you to create custom reports and dashboards.

The new GA4 version provides more options than ever before.
Google recently released a new version of Google Analytics called GA4. This version provides more options than ever before, including machine learning capabilities, cross-device tracking, and more detailed insights into user behaviour.

Now, I know there are some downsides to using Google Analytics. Without knowing how to use it or how to find what you want, it can be overwhelming and confusing. Additionally, Google’s help documents and support can be lacking at times.

But once you understand how to leverage it, Google Analytics is a very powerful tool that all creators should be using.

By analysing your website’s performance and user behaviour, you can make data-driven decisions that will help your business grow and thrive. So if you’re not already using Google Analytics, it’s time to start.

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