GA4

Data retention is a critical aspect of data management, especially in today's data privacy landscape. By adjusting the data retention setting in Google Analytics 4 (GA4), you can align data storage with your specific business requirements and comply with relevant data privacy regulations. In this tutorial, I'll show you how to change the data retention setting in GA4, giving you the flexibility to manage your data in a way that suits your needs. Header Outline: I. Introduction II. Understanding Data Retention in Google Analytics 4 III. Changing the Data Retention Setting A. Accessing the GA4 Property Settings B. Navigating to…

Do you want to fine-tune the tracking of user sessions in Google Analytics 4? Adjusting the web session timeout allows you to tailor the duration of user sessions, capturing data that accurately reflects how visitors interact with your website. In this tutorial, I'll walk you through the steps to adjust the web session timeout in Google Analytics 4 (GA4), empowering you to optimise your analytics setup and gain more meaningful insights into user behaviour. Introduction Step 1: Access the GA4 Property Settings Step 2: Adjust the Session Timeout Step 3: Save and Apply the Changes Testing and Monitoring Conclusion Introduction…

Are you looking to gain a deeper understanding of how your website forms are performing? Tracking form submissions with Google Analytics 4 (GA4) allows you to capture vital data on user interactions, measure form conversion rates, and identify areas for improvement. In this tutorial, I'll guide you through the process of tracking form submissions in GA4, empowering you to harness valuable insights and maximise the effectiveness of your online forms.   Header Outline: I. Introduction II. Setting Up Event Tracking in GA4 A. Adding Custom Definitions to GA4 B. Defining the Form Submission Event C. Mark The Event As A…

In this tutorial, we'll guide you through the process of setting up cross-domain tracking in Google Analytics 4 (GA4), enabling you to gain a holistic view of user behaviour across multiple domains or subdomains. With cross-domain tracking, you can accurately track user journeys, understand the impact of marketing efforts, and optimise conversions and engagement across your digital properties. Header Outline: I. Introduction II. Understanding Cross-Domain Tracking in GA4 A. Benefits of Cross-Domain Tracking B. How Cross-Domain Tracking Works III. Setting Up Cross-Domain Tracking in GA4 A. Configuring Domains in GA4 Property Settings B. Adding the GA4 Code To Both Websites…

Are you struggling to use date controls in Looker Studio? Look no further! In this tutorial, I'll show you everything you need to know about using date controls in Looker Studio, from setting up your date ranges to filtering your data by specific dates. Header Outline: I.   Introduction II.  Understanding Looker Studio Date Controls III. How to Use Looker Studio Date Controls A. Setting up Date Filters B. Customising Date Filters C. Using Relative Dates IV. Tips for Using Looker Studio Date Controls V. Conclusion I. Introduction Looker Studio is a powerful data analytics platform that can help you gain…

Are you scratching your head trying to figure out what Google Signals is all about? Don't worry, I've got the answers for you! In this post, I'll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it. So if you're ready to throw back the curtain of confusion, press play, and join me as I uncover how to set up Google Signals and its benefits. I. Introduction As an online business, understanding your users and their behaviour is crucial for making data-driven decisions. Google Signals is a…