GA4

How To Set Up Scroll Depth Tracking In Google Tag Manager

Are you curious about how users interact with your website content? Tracking scroll depth in Google Tag Manager provides invaluable insights into user engagement and helps you make data-driven decisions to enhance the user experience. In this tutorial, we'll walk you through the steps to set up scroll depth tracking, empowering you to optimise your content and drive better results. Header Outline: I. Introduction II. Creating a Scroll Depth Tag in Google Tag Manager A. Disabling The Built In Scroll Tracking in GA4 B. Accessing Google Tag Manager C. Setting Up Scroll Depth Variables D. Configuring the Scroll Depth Trigger…

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How to Set Up Google Analytics 4 in Google Tag Manager

Are you looking to upgrade to Google Analytics 4 and take advantage of its enhanced capabilities? Setting up Google Analytics 4 in Google Tag Manager is a crucial step in harnessing the power of this advanced analytics platform. In this tutorial, we'll walk you through the process and equip you with the knowledge to seamlessly implement GA4 in Google Tag Manager. Header Outline: I. Introduction II. Setting Up GA4 in Google Tag Manager (GTM) A. Creating a GA4 Property B. Configuring GTM for GA4 C. Installing GTM on Your Website III. Testing and Verifying GA4 Setup IV. Conclusion I. Introduction…

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How To Use Date Range Controls in Looker Studio

Are you struggling to use date controls in Looker Studio? Look no further! In this tutorial, I'll show you everything you need to know about using date controls in Looker Studio, from setting up your date ranges to filtering your data by specific dates. Header Outline: I.   Introduction II.  Understanding Looker Studio Date Controls III. How to Use Looker Studio Date Controls A. Setting up Date Filters B. Customising Date Filters C. Using Relative Dates IV. Tips for Using Looker Studio Date Controls V. Conclusion I. Introduction Looker Studio is a powerful data analytics platform that can help you gain…

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What Is Google Signals And Why Do You Need It?

Are you scratching your head trying to figure out what Google Signals is all about? Don't worry, I've got the answers for you! In this post, I'll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it. So if you're ready to throw back the curtain of confusion, press play, and join me as I uncover how to set up Google Signals and its benefits. I. Introduction As an online business, understanding your users and their behaviour is crucial for making data-driven decisions. Google Signals is a…

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Why Every One-Person Business Should Be Using Google Analytics

As a one-person business owner, you have a lot on your plate. From managing finances to creating content, you're juggling multiple tasks at once. But there's one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics. Here are seven reasons why every one-person business should be using it: Google Analytics is free to use.Unlike other analytics tools that charge a fee, Google Analytics provides valuable insights into your website's performance without breaking the bank. A one-person business doesn't need the premium version of GA. So from a cost perspective it's…

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