Scott Dudley

This author has written 30 articles

How to Set Up Google Analytics 4 in Google Tag Manager

Are you looking to upgrade to Google Analytics 4 and take advantage of its enhanced capabilities? Setting up Google Analytics 4 in Google Tag Manager is a crucial step in harnessing the power of this advanced analytics platform. In this tutorial, we'll walk you through the process and equip you with the knowledge to seamlessly implement GA4 in Google Tag Manager. Header Outline: I. Introduction II. Setting Up GA4 in Google Tag Manager (GTM) A. Creating a GA4 Property B. Configuring GTM for GA4 C. Installing GTM on Your Website III. Testing and Verifying GA4 Setup IV. Conclusion I. Introduction…

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How To Compare Two Different Date Ranges In Looker Studio

Do you struggle to compare different date ranges in your data analysis? Comparing two different date ranges is a great way to gain insights into your business and identify trends over time. In this tutorial, we'll show you how to compare two different date ranges in tables in Looker Studio, and explain why it's an essential skill for any data analyst or business professional. Header Outline: I. Introduction II. Comparing Two Different Date Ranges in Tables in Looker Studio A. Accessing the Report B. Adding the Table & Date Range Control C. Copying the Table & Date Range Control D.…

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How to Count the Number of Values in a Table in Looker Studio

Header Outline: I. Introduction II. Counting the Number of Values in a Table in Looker Studio A. Accessing the Report B. Adding the Table C. Setting the Aggregation Method III. Best Practices for Counting the Number of Values in a Table in Looker Studio IV. Conclusion I. Introduction Looker Studio is a powerful data analytics tool that allows you to easily visualise and analyse your data. One of the key features of Looker Studio is the ability to count the number of values in a table. By counting the number of values in a table, you can quickly analyse your…

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How to Create a Calculated Field In Looker Studio

Do you want to take your data analysis to the next level? Creating a calculated field in Looker Studio can help you customise your data analysis and gain deeper insights. In this tutorial, I will guide you through the process of creating a calculated field in Looker Studio. Header Outline: I. Introduction II. Creating a Calculated Field in Looker Studio A. Accessing the Data Source B. Creating a New Field C. Entering the Calculation Formula III. Best Practices for Creating Calculated Fields in Looker Studio IV. Conclusion I. Introduction Looker Studio is a powerful data visualisation tool that allows you…

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How to Delete a Trigger in Google Tag Manager

Are you struggling with managing your tags in Google Tag Manager? Deleting unwanted or unnecessary triggers can help you simplify your tag management and make your workflow more efficient. In this tutorial, I'll guide you through the process of deleting a trigger in Google Tag Manager. Header Outline: I. Introduction II. Deleting a Trigger in Google Tag Manager A. Accessing the Trigger Menu B. Selecting the Trigger to Delete C. Deleting the Trigger III. Best Practices for Managing Triggers in Google Tag Manager IV. Conclusion I. Introduction Google Tag Manager is a powerful tool for managing and deploying tracking tags…

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How To Add Buttons In Looker Studio

Are you looking to take your Looker dashboards to the next level? Adding buttons is a great way to make your dashboards more interactive and engaging. In this tutorial, I'll show you how to add buttons to your Looker dashboards and customise their functionality. Header Outline: I. Introduction II. Adding Buttons in Looker Studio A. Creating a Button B. Customising Button Appearance C. Adding Button Functionality III. Tips for Using Buttons in Looker Studio IV. Conclusion I. Introduction Looker Studio is a powerful data analytics platform that can help you gain insights into your business. One of the ways to…

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How To Use Date Range Controls in Looker Studio

Are you struggling to use date controls in Looker Studio? Look no further! In this tutorial, I'll show you everything you need to know about using date controls in Looker Studio, from setting up your date ranges to filtering your data by specific dates. Header Outline: I.   Introduction II.  Understanding Looker Studio Date Controls III. How to Use Looker Studio Date Controls A. Setting up Date Filters B. Customising Date Filters C. Using Relative Dates IV. Tips for Using Looker Studio Date Controls V. Conclusion I. Introduction Looker Studio is a powerful data analytics platform that can help you gain…

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What Is Google Signals And Why Do You Need It?

Are you scratching your head trying to figure out what Google Signals is all about? Don't worry, I've got the answers for you! In this post, I'll take a deep dive into the wonderful world of Google Signals and explain why any marketer worth their salt should be using it. So if you're ready to throw back the curtain of confusion, press play, and join me as I uncover how to set up Google Signals and its benefits. I. Introduction As an online business, understanding your users and their behaviour is crucial for making data-driven decisions. Google Signals is a…

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Why Every One-Person Business Should Be Using Google Analytics

As a one-person business owner, you have a lot on your plate. From managing finances to creating content, you're juggling multiple tasks at once. But there's one tool that can help you stay on top of your website performance and make better business decisions: Google Analytics. Here are seven reasons why every one-person business should be using it: Google Analytics is free to use.Unlike other analytics tools that charge a fee, Google Analytics provides valuable insights into your website's performance without breaking the bank. A one-person business doesn't need the premium version of GA. So from a cost perspective it's…

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Why Button Colour Doesn’t Matter (And What You Should Focus on Instead)

As a marketer, you've probably heard the debate about which button colour is the best for increasing conversions on a landing page. I find it funny. Some people swear by red buttons, while others argue that green buttons work better. However, the truth is that focusing on the colour of your buttons is often a waste of time. While it may give you a lift, you should be paying attention to other factors that have a much greater impact on your conversion rate. So with that in mind, lets take a look at 7 things you should be asking yourself…

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